If Your Strategy Fits on a Poster but Not in Monday Morning Decisions, It Isn’t a Strategy
The most dangerous strategy is the one everyone applauds and nobody usesIt happens in plenty of companies: a strategy session ends with a polished deck, a new mission statement and a few ambitious phrases. Everyone agrees. The file is saved. Then Monday arrives—and pricing, hiring, sales, product and investment decisions continue exactly as before.The problem is rarely the absence of ideas. It is the missing bridge between analysis and action. A useful strategy should change what the company says yes to, what it says no to, what it funds and what it stops doing. Start outside the company befor..