Publishers Don’t Only Need Sales. They Need to Be Discoverable Before the Reader Is Ready to Buy
The sale is often the last step, not the firstA reader rarely begins with a payment button. Interest usually starts earlier: a quote, a review, a writer's name, a recommendation, a debate, a cover, a subject that suddenly feels relevant. By the time someone is ready to buy, several small moments may already have shaped the decision.That is why publishers need more than a catalogue. Folinq gives publishers a way to exist inside the discovery process, before purchase intent is fully formed. Discovery gives books a longer runwayLaunch week matters, but books live longer than campaigns. A title ma..
